My team is responsible for selecting the right customers for each catalog mailing in order to maximize performance. We take pride our ability to ensure every catalog our customers receive is relevant to their outdoor interests and pursuits. We strive to cherish and delight our customers with each and every catalog they receive.

–Phil K, Manager of Database Marketing

The past few years have forced us to become even better. We truly believe in challenging what we've done in past and asking ourselves, "How can we make this better?" We've always been good, and now we are becoming great.

–Lianne, Benefits and Compensation

There is a process that we have to document customer comments. Our call center representatives record them—the good and the bad. These documents are then forwarded to Jim Cabela. Jim reads every one of them and forwards these comments to the correct person to make the necessary changes. We take customer service pretty seriously which sets a high, but important standard for our customers to expect from us every day.

–Roger, Vice President of Merchandise Planning and Inventory